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Here’s what really happens in a Facebook/Meta lead form. When someone sees your ad and clicks, they’re taken through a short, step-by-step process to submit their information. Sounds simple, right? But here’s where the breakdown used to happen: the forms would auto-fill information based on the email or details connected to their Facebook/Instagram login. The problem? That email was often outdated or irrelevant. - It might have been the email they used to sign up years ago. - It wasn’t the email
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