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  1. Pay-per-click - Wikipedia

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) …

  2. What Is Pay-Per-Click (PPC) Advertising? - CFI

    Dec 23, 2025 · Pay-per-click (PPC) is a digital advertising model where advertisers pay a publisher — typically a search engine or social media platform — every time a user clicks their ad.

  3. What Is PPC? A Starter Guide to Pay-Per-Click Marketing

    Nov 13, 2024 · Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective compared to …

  4. PPC Advertising: The Ultimate Guide – Forbes Advisor

    Jul 25, 2024 · What Is Pay-per-Click Marketing? Pay-per-click marketing is an advertising model wherein advertisers pay publishers, such as Google or Facebook, a fee each time someone clicks on...

  5. What Is Pay-Per-Click (PPC) Marketing? - Salesforce

    Aug 14, 2025 · Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying for views, you pay …

  6. What Is PPC? Learn the Basics of Pay-Per-Click Marketing

    PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing …

  7. PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2025

    Pay-per-click (PPC) is an online advertising model in which marketers pay a fee each time a user clicks on one of their ads. PPC ads can be found across several different ad platforms on the digital …

  8. Pay Per Click Advertising: What is PPC & How Does it Work? - PPCexpo

    PPC advertising, or pay-per-click marketing, is an online advertising model that has been designed to drive traffic to websites . Every time a user clicks on a PPC ad, the advertiser will get charged, hence …

  9. What Is Pay-Per-Click (PPC)? | Coursera

    Oct 15, 2025 · Pay-per-click (PPC) is a form of advertising where you show ads on a website or search engine, such as Facebook or Google, and you pay for the advertising based on the number of times …

  10. Pay-per-Click: PPC Advertising - Metricool

    Jul 31, 2024 · What is Pay-per-Click? Pay-per-click, or PPC, is a digital marketing strategy where advertisers pay a fee each time someone clicks on their ad. This model is primarily designed to drive …