Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [3] The rationale for market segmentation is that in order to achieve competitive advantage and …

Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...

May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit rating, usage …

Jun 16, 2025 · Master 14 types of segmentation with definitions and real-world examples. Learn how to use market, audience, and customer segmentation to drive better marketing results.

Market segmentation is the strategic practice of dividing a broad consumer market into smaller, more manageable groups based on shared characteristics, needs, or behaviors.

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs.

Market segmentation is a cornerstone of modern marketing strategy. Instead of treating all customers the same, businesses group individuals into segments that exhibit similar preferences or behaviours.

5 days ago · Market Segmentation divides a broad target market into smaller, more defined groups of consumers who share similar characteristics, needs, or behaviours. This blog explores the concept in …

Oct 14, 2020 · Understanding segmentation starts with learning about the various ways you can segment your market as well as different types of market segmentation. There are four primary …