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  2. Pay-per-click - Wikipedia

    Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of …

  3. What Is Pay-Per-Click (PPC) Advertising? - CFI

    Dec 23, 2025 · Pay-per-click (PPC) is a digital advertising model where advertisers pay a publisher — typically a search engine or social media platform — every time a user clicks their …

  4. What Is Pay-Per-Click (PPC) Marketing? - Salesforce

    Aug 14, 2025 · Pay-per-click marketing, or PPC, is a type of online advertising where you only pay when someone clicks on your ad. It’s like renting a digital billboard, but instead of paying …

  5. What Is PPC? A Starter Guide to Pay-Per-Click Marketing - Semrush

    Nov 13, 2024 · Pay-per-click (PPC) marketing is a type of digital advertising that involves paying a fee each time someone clicks on your ads. This means PPC is typically more cost-effective …

  6. What Is Pay-Per-Click (PPC)? | Coursera

    Oct 15, 2025 · Pay-per-click (PPC) is a form of advertising where you show ads on a website or search engine, such as Facebook or Google, and you pay for the advertising based on the …

  7. PPC for Beginners: The Ultimate Pay-Per-Click Guide for 2025

    Pay-per-click (PPC) is an online advertising model in which marketers pay a fee each time a user clicks on one of their ads. PPC ads can be found across several different ad platforms on the …

  8. PPC: All You Need to Know - linkgraph.com

    Aug 18, 2025 · PPC stands for Pay-Per-Click and refers to a digital advertising model where advertisers pay each time their ad receives a click. The meaning of PPC lies in its structure, …

  9. What Is a PPC Ad? Understanding PPC and Its Benefits - SEO.com

    May 14, 2025 · PPC stands for pay-per-click. It’s a form of digital advertising in which advertisers pay for each click on the ads they choose to run. In return, their ads are guaranteed exposure …

  10. How To Set a PPC Budget: Tips for Pay-Per-Click Budgeting

    Jan 7, 2026 · An effective PPC budget maximizes your ad spend by focusing it on the highest-performing ads and demographics. Learn how to create a good PPC budget.