Measured | Media Effectiveness Platform
Built for enterprise. Wired for action. Measured combines causal experiments with media mix modeling to turn complex media portfolios into clear, accountable growth programs.
Ad Measurement: The Complete 2026 Guide to Accurate, …
Jul 7, 2025 · With automated data ingestion, rapid onboarding, and intuitive dashboards, Measured delivers insights in weeks, not months. You get clear, executive-ready reports and …
About us | Measured
Developed by media measurement and data science experts with over 100+ years of combined attribution experience, marketers use the Measured Incrementality Platform to validate, plan, …
What is Incrementality testing vs MMM vs MTA? - Measured®
Aug 13, 2025 · Causal inference from controlled incrementality experimentation Comprehensive portfolio coverage through Media Mix Modeling Granular, actionable insights that drive …
Measured | Platform: Media Mix Modeling
Smarter modeling, calibrated decisions. With Measured’s integrated, bi-directional MMM, you get answers fast without losing precision.
Advanced Media Measurement Tools for 2026 | Measured®
Aug 21, 2025 · For a master class on advanced measurement, download our latest guides: The Future of Media Mix Modeling and The CMO’s Guide to Causal Media Mix Modeling, and book …
Why Measured | Proven to Drive Efficiency & Growth
Enterprise teams choose Measured because we uniquely combine analyst-grade expertise and triangulated data into a productive partnership that delivers clear answers to what’s working …
The Dangers of Multi-Touch Attribution - Measured®
Mar 20, 2025 · There are numerous reasons why Multi-Touch Attribution (MTA) is a reckless choice for today’s marketers. One of the biggest and riskiest is MTA’s dependence on …
Join our Team | Careers at Measured
Love what you do. Love where you do it. We’re a team of curious, collaborative, and passionate people. At Measured, your talent fuels innovation, teamwork sparks joy, and customer impact …
Understanding incrementality for marketing success - Measured®
Aug 13, 2025 · Incrementality testing ultimately leads to a clearer understanding of ROI, enabling smarter, data-backed decisions that align marketing efforts with overall business goals. To see …