Market segmentation - Wikipedia
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known …
Understanding Market Segmentation: A Comprehensive Guide
Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, behaviors, geography, or...
What is Market Segmentation? | Definition from TechTarget
Oct 29, 2024 · By definition, market segmentation creates smaller, more focused groups of potential customers. Instead of relying on generic and nonspecific messaging, brands can tailor their …
What Is Market Segmentation? How It Works, Careers, and More
Dec 8, 2025 · What is market segmentation? Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, …
Market Segmentation: Types, Examples, and Strategies - Semrush
May 13, 2025 · Segmentation is the process of taking a broad market and breaking it into various groups (A.K.A. segments) according to specific characteristics, desires, or needs. Take a brewery for …
What is market segmentation? | Overview and examples
Feb 6, 2024 · What is market segmentation? Market segmentation is the process of dividing a broad target market into subsets, or cohorts, of customers who share common characteristics, needs, …
Market segmentation — definition, types, and examples
Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. It’s a strategy …