
Branding | American Marketing Association
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach used by …
What is Marketing? — The Definition of Marketing — AMA
Definition of Marketing Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, …
Content & Branding Archives
Nov 5, 2025 · Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or …
The Power of a Brand Name: Why It Matters
Jan 31, 2022 · An analysis of what makes some brand names more effective than others Shakespeare’s Juliet, who should know better than most that names can have life-or-death consequences, …
15 Creative Marketing Campaign Ideas to Skyrocket Your Brand Visibility
Dec 9, 2024 · We’re breaking down 15 creative campaign ideas designed to make your brand stand out. From viral challenges to unexpected collaborations, these strategies inspire, engage, and deliver …
What Is Branding? Complete Guide for Marketers in 2025
Apr 23, 2025 · Discover what branding really means in 2025. Learn key strategies, common mistakes, and how top brands build emotional connections that drive loyalty.
Hashtags in 2025. Do They Work? - American Marketing Association
Aug 19, 2024 · The role of hashtags in social media marketing is still a hot debate in 2025, and for good reason. The number of hashtags deemed effective has
13 Critical Marketing Goals to Achieve Your Objectives
Dec 10, 2024 · 13. Brand differentiation Brand differentiation is critical for standing out in a crowded market. It’s about creating a unique identity and value proposition that separates your brand from …
Top 10 Digital Marketing Strategies for 2025
Mar 19, 2025 · Explore top digital marketing strategies for 2025, including search engine optimization, AI, automation, content marketing, and more to drive growth.
Want a 50% Lift in Brand Metrics? Optimize Campaigns by Pairing ...
Aug 14, 2025 · A Journal of Marketing study shows how combining traditional media, such as TV and outdoor ads, with digital channels, including Facebook and YouTube, can significantly enhance …