At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says ...

The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Launched at CES 2026, DV Authentic Streaming TV enables advertisers to unify premium content discovery, reporting, analytics ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

"at-above-post addthis_tool" data-url=" a whirlwind 2025, the retail industry looks towards 2026. In the second of a two-part ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...

After the backlash that greeted Coca-Cola’s AI-generated Christmas ad last month, you’d expect other corporate giants to be more cautious about releasing their own AI-infused efforts. McDonald’s ...