For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

JPMorgan Chase (NYSE:JPM) is planning to start charging fees on financial technology companies for access to customer bank data, a move that could significantly reshape how fintechs operate, according ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

On Monday, a developer using the popular AI-powered code editor Cursor noticed something strange: Switching between machines instantly logged them out, breaking a common workflow for programmers who ...

Today at Adobe's annual digital innovation conference Summit 2024 in Las Vegas, the company is unveiling Project Slide Wow, a generative AI-driven tool designed to streamline the creation of ...

File-sharing company Dropbox Inc. delivered fourth-quarter earnings and revenue that topped Wall Street’s estimates, but its revenue growth was painfully slow and guidance for the current quarter came ...

United Parcel Service (NYSE:UPS) fell sharply in early Thursday trading after the company posted a mixed Q4 earnings report. The Atlanta-based transportation company reported revenue increased 1.6% ...

Bank of America (NYSE:BAC) has confirmed a data breach involving a third-party software provider that led to the exposure of sensitive customer data. What Happened: According to a filing earlier this ...

The modern Alfa Romeo 33 Stradale is now in production The sultry supercar will be built in a run of only 33 cars Power comes from a twin-turbocharged V-6 as standard but buyers can request an ...

Good businesses know that customer segmentation is a necessity. It’s used for everything from market strategies to discount offers to developing loyalty programs. The more accurate the segmentation is ...