NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Detailed price information for Omnicom Group Inc (OMC-N) from The Globe and Mail including charting and trades.

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital ...

For a decade, ad tech equated more impressions and clicks with more value—until 2025 proved that scale could lie ...