NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Let’s dig into the relative performance of MediaAlpha (NYSE:MAX) and its peers as we unravel the now-completed Q3 advertising ...

Cultural touchstones like the Super Bowl, Winter Olympics, and World Cup will bring fans across the globe together in ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

Brands now expect outdoor to anchor integrated campaigns where physical presence amplifies digital storytelling and digital ...

IAC stock rated Buy with a $76 price target and 94% upside. See sum-of-the-parts valuation, MGM stake downside floor, and ...

New AI-powered solution integrates program-level intelligence, AI-Agent content discovery, performance optimization and ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

The CES C Space keynote opened with a volunteer from the audience and a promise that her life was about to change. It was a ...