At 16, Aba Asante uploaded a TikTok that she still describes as “so foolish,” a simple lip-sync filmed in her bedroom. The ...

Primark retained its position atop the UK fashion brand rankings on TikTok in Q4 2025, generating £15.7 million in earned ...

Moburst announced the launch of Growth Labs, an AI unit focused on building and scaling AI-powered marketing solutions for ...

Independent film distributor Utopia announced the launch of “Utopia Screening Room,” a membership channel hosted on Patreon that offers subscribers access to film screenings and filmmaker events. The ...

UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand budgets in 2026, with Connected TV (CTV) emerging as the platform’s fastest-growing application, ...

The Creator Economy remains structurally dominated by smaller creators, even as major social platforms increasingly prioritize watch time, retention, and deeper engagement signals, according to ...

YouTube creator MrBeast, whose real name is Jimmy Donaldson, has launched a merchandise collaboration with the anime franchise “Naruto Shippuden” in partnership with VIZ Media, the Japanese pop ...

Influencer Marketing company Later has launched Later 360, a reporting suite that consolidates Influencer Marketing data, from engagement metrics to verified sales, in a single dashboard. The platform ...

Moose Toys announces two separate creator partnerships to expand its portfolio of influencer-led products, signing deals with Mark Rober and Salish Matter to develop distinct toy lines targeting ...

TikTok introduces Local Feeds, a location-based discovery experience for users 18 and older, marking the platform’s first new feature for its U.S. audience following recent ownership changes in the ...

LTK confirms it laid off employees on Thursday as part of an organizational restructure affecting its more than 550-person workforce. The SoftBank-backed creator-commerce unicorn frames the move as a ...

After more than a decade building creator monetization and discovery tools inside some of the world’s largest technology ...