This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. A well-built segmentation model feels like a safety net.

No matter what product or service you sell chances are you don’t have a “one message fits all” approach that will resonate with every single one of your customers. The solution is to spend some time ...

Targeted marketing and personalization have evolved dramatically in the last decade. Engaging an audience overwhelmed by the internet’s content farm requires meeting fans where they are, speaking ...