Retail window displays are one form of visual merchandising small business owners use to attract customers to their stores and products. An effective window display grabs the attention of passers-by ...

Opinions expressed by Entrepreneur contributors are their own. Your window displays are like billboards for your store. They can be the make-or-break factor in whether a customer enters your shop or ...

Lazarus department store was a Columbus institution for nearly 175 years before being absorbed by Macy’s in 2005. Ironically, many Columbus and central Ohio residents associated Lazarus with the ...

Retailers often must rely on an elaborate window and in-store displays to attract the attention of passing consumers, and starting a business that specializes in creating effective window displays for ...