Wool has a long list of benefits that makes it ideal for your go-to winter sweater. Its fibers are naturally crimped, so tiny air pockets are created when the fibers are stacked together. This is what ...

While shopping for activewear, you’ll undoubtedly see plenty of marketing copy touting the benefits of both natural and synthetic materials. Both have benefits and drawbacks, and many “natural” ...

A New Sweden is a company hoping to turn Swedish fashion on its head, by making clothes from Swedish wool - 82% of which is usually destroyed. The company, founded by Lisa Bergstrand, produces all of ...