It’s said that the only constant in life is change. For marketers, this is perhaps even more true. It’s been years since Facebook arrived on the scene and upended the world of digital marketing, and ...

There’s been a wealth of new technologies over the past several years that have quickly changed the way businesses communicate with and market to their customers. With growing interest in augmented ...

The objectives and key results (OKR) goal-setting framework is a relatively simple concept; the challenge lies in implementing it within a culture that isn't used to team autonomy and alignment. OKRs ...

I find it quite shocking—companies have so much data, yet many of them are not taking advantage of the rich insights that their data generates. For example, a bank looking at improving its ...