More than a decade ago, Scott Cook decided that the company he founded, the accounting software firm Intuit, needed to become more innovative. So he started to encourage all employees to spend 10% of ...
Today’s organizations face multifaceted problems that are part of increasingly complex business models. Continued expansion of global transactions, supported by partnerships that can span large ...
To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy. In its simplest and purest form, empathy enables us to not only experience and understand another ...