Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In 2025, the biggest ecommerce opportunity won’t come from optimizing existing channels — it’ll come from tapping into the $285B alcohol market through an emerging “4th Tier” of distribution. This ...

While the recent meltdown of the dot-com sector has raised concerns about Internet business models in general, there is little doubt that "channel power"--the use of electronic distribution ...

There are many alternative channels available -- it's just a matter of determining what would work best for you and your business. If you're an entrepreneur with a product-based business, you've ...

Software as a Service or on-demand software is becoming more popular with many different types of applications. In addition to the many CRM applications available on-demand, like Salesforce.com or ...