Tecovas, the industry’s first digitally native boot maker, is on fire. Founded in 2015 by private equity associate turned entrepreneur Paul Hedrick with the aim to become the “Warby Parker” of cowboy ...

Not everyone needs cowboy boots. The iconic Western style of footwear has been a part of America’s story since the Spanish brought horses to North America in the 1500s, and was later refined into the ...

Texas-based cowboy boot retailer Tecovas and Chili's have partnered to create Booth Boots, made to mimic the red vinyl at a Chili's restaurant booth. The men's and women's boots cost $345. Tecovas and ...

These moc-toe boots transition seamlessly from job sites to city streets—and they're on sale for less than a C-note.

Once you spot them, they’re nearly impossible to miss. We’re talking about Western boots, a surging footwear trend (and simultaneous staple) among guys everywhere. Perhaps you’ve noticed cowboy boots ...

With more than 50 stores across the country, Tecovas has defied early doubters and carved out a growing part of the Western ...

If you set your alarm for the new Tecovas x Chili's Cowboy Boots, join the club. When Tecovas, my favorite boot brand as of late, announced they're teaming up with fellow Texas-brand Chili's for a ...

Sometimes the best collaborations are the ones you never saw coming, like Chili's and Tecovas. The fast-casual dining restaurant and legendary bootmakers are releasing fiery red, limited edition ...

Paul Hedrick was contemplating life when he looked down at his cowboy boots. Then it hit him. The Houston-born, Dallas-raised Austin transplant knew the ins and outs of building a brand from his job ...

I wasn't the only one obsessed with the red hot western boots though. The new boots, handcrafted from the same red vinyl as Chili's iconic red booths, sold out in less than one minute when they made ...