Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example, the word ...

Cognitive interference occurs when the processing of one stimulus feature impedes the simultaneous processing of a second stimulus attribute. The prototypical interference task is the Stroop color ...

A dysfunction found in some patients with cirrhosis is normally difficult to diagnose due to extremely subtle symptoms. But a free smartphone app could change that. Elizabeth Armstrong Moore Elizabeth ...

An icon in the shape of a lightning bolt. Impact Link There are all kinds of brainteasers that test our perception and swiftness of mind. The latest? A game created by UK-based lens retailer Lenstore ...

The way we see and process information is a key component of how we respond, behave, and perceive the world around us. There are things that our brains automatically process because they are congruent ...

Q: Why is the Stroop Effect important to psychology? A: The Stroop Effect is important to psychology as it explains the functioning of the brain and is useful to determine the presence of cognitive ...

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors. The simple summary of Stroop's work is that ...