To run a successful business, you must effectively get the word out about about your products and services. Successful marketing requires a winning strategy. Understanding marketing strategy ...

Any strategy formulation analytical technique has limits based on available information necessary to the execution of the strategy formulation analytical technique. A company's resources may affect ...

Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

When big strategic changes are announced from the top, they often feel abstract or irrelevant to the people doing the day-to-day work. As a leader, your job is to translate strategy into meaning and ...