No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today announced the launch of the Media Data Cloud, which unites Snowflake’s powerful data sharing ...

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Enabling the secure, compliant exchange of first-party data between publishers and advertisers to create new audience segments and activate converged advertising campaigns. V2 launches Data Clean Room ...

Last year, Snowflake launched the first phase of this partnership with Yahoo DSP, making Yahoo DSP available as an activation destination in Snowflake Data Clean Rooms. This enables advertisers to ...

New cross-platform and cross-publisher clean room solution will be built on Snowflake's Media Data Cloud OpenAP Data Hub will be developed in phases to provide publishers and advertisers access to ...

Text to video concept, A Cyborg's hand holds a video generated by a generative AI. An artificial intelligence language model technology. The machines are learning. They’re also generating emails. And ...

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today announced support for Unified ID 2.0 to help organizations easily enrich audience data, without ...

In addition, Snowflake unveiled sharing of Semantic Models (now in private preview), which allows users to easily integrate AI-ready structured data within their Snowflake Cortex AI apps and agents — ...

Yahoo DSP and Snowflake are expanding their partnership with an update that brings Yahoo ConnectID into Snowflake's clean room to help publishers and advertisers activate first-party data and match ...