Mobile design focuses, or should focus, on the user. This so-called user-centric design has generated a healthy obsession with the three Us: user experience (UX), usability and user interface (UI).

As we conduct more and more of our daily business interactions online, it's never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives.

User experience is the foundation of a site’s usability, and it’s an aspect of on-page SEO that many people overlook. If your site lacks the positive user experience and ease of use that end users ...