A killer sales presentation is absolutely essential to closing deals. It plays an outsized role in attracting customer mindshare, conveying the solution’s value proposition and convincing them to buy.

With the growing popularity of The Challenger Sale, a groundbreaking book from the Corporate Executive Board (CEB), sales strategy is changing. That means transitioning from pitching to what CEB ...

PowerPoint's best attributes often turn it into to a sales or marketing presentation's worst enemy. Its linear outline format makes it easy to organize your subject matter. But for the audience, that ...

A sales presentation folder can be a salesperson's best friend. Attractive and informative marketing materials, such as product brochures and specification sheets, organized in a folder offer a ...

Your sales presentation literally makes or breaks a sale. Maybe it’s a sale where you’re trading goods or services for money. Or maybe you’re selling an idea to a partner or a higher-up. Any way you ...

You’ve worked hard at prospecting strong potential customers. You have created touch-points through email marketing and targeted calls, and now you have successfully set up a presentation with an ...

A sales promotion is a program that is designed to increase the sales of a product or service in the short term. The focus of such a program is to stimulate customers to take a specific action—namely, ...

A sales promotion campaign helps to increase product sales. Promotional tactics include special offers, discounts or free gifts that persuade stores to stock your products and customers to buy them.

Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, clear out ...

Opinions expressed by Entrepreneur contributors are their own. A killer sales presentation is absolutely essential to closing deals. It plays an outsized role in attracting customer mindshare, ...