A Roku beta test may rearrange your home screen apps. This beta test is not opt-in. The redesign will prioritize the apps you use the most. Thanks to beta testing that's now rolling out to more users, ...

Streaming viewers spend a lot of time on the home screen of their TV clicking around before choosing an app or selecting a title to watch. In advertiser-speak, that makes the home screen a good place ...

Roku has indicated that it will be adding video ads to the home screen. The streaming platform hasn’t categorically denied these ads won’t be full-screen promotional messages. Moreover, the duration, ...

I’ve had a Roku device for one of my TVs for about a year, and I’ve been really happy with it. I’ve been admiring some of the features that pop up on my home screen, so I spoke to a Roku spokesperson ...

This story originally appeared on Ars Technica, a trusted source for technology news, tech policy analysis, reviews, and more. Ars is owned by WIRED's parent company, Condé Nast. Reports of Roku ...