If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a cool six ...

Get ready with Selena Gomez as she walks you through her step-by-step makeup routine directly from her Rare Beauty office. On Tuesday (Sept. 24), Rare Beauty posted a YouTube video of Selena Gomez ...

Selena Gomez's Rare Beauty has dropped new pressed-powder blushes to the delight of the legions of Rare Beauty fans. The Soft Pinch Luminous Powder Blush line debuted with six colors, including Selena ...

Either you’re living under a rock or you know about the cult status Rare Beauty’s Soft Pinch Liquid Blush holds. (I mean, a whopping 6,100 people labeled it their holy-grail blush in Cosmo’s 2023 ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the popular ...

The pop star-turned-beauty mogul exclusively tells Cosmopolitan UK about her goals, and connecting vulnerable conversations around mental health to the world of beauty While the beauty industry can ...

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