WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

Shashidhar Sharma, Head - Programmatic & Ad Operations at WPP Media, has moved on from WPP Media after a 5-year stint with ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

As the Q3 earnings season wraps, let’s dig into this quarter’s best and worst performers in the advertising & marketing ...

PubMatic’s AgenticOS lets AI agents plan, buy, and adjust ads automatically while humans stay out of the weeds.

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...

Wayne Blodwell may have the answer. After leading early programmatic efforts for Dentsu Aegis and GroupM in the UK, he has formed The Programmatic Advisory, to advise brands, agencies and publishers ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...