In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Integrating products after an acquisition is like leading a symphony. You need the right notes, a well-prepared orchestra and a skilled conductor to pull it all together. That’s why a carefully ...

With the rise of product-oriented teams that are increasingly focused on value, I'd like to direct a conversation toward those I'll call product owners. These are the people responsible for the entire ...

As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...

All businesses have the goal of making a profit, which requires selling goods or services for more money than it costs to develop, produce and distribute them. The selling price that a business asks ...

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The market value of a product is the price point that is generally accepted by seller and buyer. While each customer may have a different perception of product worth, a primary goal of market research ...