I’ve always felt that if I had a demonstrably better product than competitors and could only afford to implement one marketing element, it would nearly always be sampling. Sampling breaks through the ...

Raley’s is launching a personalized sampling box for its loyal customers through a partnership with gifting services company Bunny James, per a recent press release. Set to roll out this fall, the ...

In an era marked by escalating living costs that affect millions of households nationwide, Daily Goodie Box, a prominent player in direct-to-consumer product sampling, has unveiled a groundbreaking ...

When I think of product sampling, I remember the glorious days of wheeling around the grocery store with my mom and picking up every cheese and meat-laden toothpick in the building. My mom hated it.

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

Atul Nath, co-founder of Mojo Box, talks about the challenges of running the business, the process of curating sample boxes, and more. While the Coronavirus pandemic forced a lot of businesses to shut ...

Pacific Magazines is extending its Marie Claire and Girlfriend brands with the launch of subscription sampling boxes in an effort to boost magazine subs and offer advertisers another channel to reach ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...