Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

As small business owners set their price for their products and services, understanding the value and time is critical. The higher the quality of the product or service, the higher price customers are ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

Your business is preparing to launch a brand new product into the market. The product has been built and refined through many iterations, and now you are ready to ship it to customers. Only one ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of their latest article on reasons why businesses must update their ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

Learn how to create a plan that outlines the vision, goals, and actionable steps to guide the development and launch of a product. A product strategy is the road map for a product. It encompasses the ...

A conversation with pricing expert Rafi Mohammed on when and how to change prices in response to Covid-19. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession ...