I recently received a delightful email from one of my readers. It concerned marketing communication and engagement. Engagement as in truly connecting with audiences that are important to what you hope ...

I used to finish every sentence with “you know?” It was a habit that drove my mom nuts. She talked to me about it — a lot. But when she started saying “No, I don’t know,” every time I said it, she ...

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

As a writer, I often stew about just the right word selection. My goal is to share my thoughts as clearly as possible, with all of the subtleties and nuances that are in my mind at the time. For that ...

Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...

Marketing communication is a critical component of any marketing activities. Effective marketing communication will ensure that the right messages are conveyed to the right audiences through the right ...

As a small business owner, you're probably going to spend the better part of every day communicating – communicating with your employees, customers, potential customers, vendors, as well as ...

In architecture, the way we communicate our ideas is just as important as the spaces we design. But how can we convey these thoughts most effectively? While words hold influence, visuals are ...