Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

As a data scientist, I love the above quote by this icon of America’s favorite pastime. But obviously he never heard of Big Data analytics! In this first installment of the Big Data & Customer ...

Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Dr. Yaniv Altshuler, founder and CEO of Endor, which improves business decisions and ...

FARGO - Mark Klein is an entrepreneur, a novelist and the CEO of Loyalty Builders, a pioneering firm in the area of customer analytics. Loyalty Builders has headquarters in Portsmouth, N.H., and a ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Walmart’s top executives said Wednesday consumer behavior would be tougher to predict next year as financial strain pushes customers to be more cautious about spending their dollars. The retail ...

Email senders trying to discern who is likely to buy may have a new tool: an artificial intelligence-based model that “predicts digital customer behavior and delivers personalized marketing insights ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While the third-party cookie may be on the verge of collapse, companies that operate online ...

In our last installment of the Big Data & Customer Intelligence series, we ended up with a discussion of customer segmentation by using predictive analytics to lay focus on the customer groups most ...