Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Performance measures must align with portfolio use and features. Avoid Sharpe and similar ratios due to flaws; consider alternatives like trimmed alpha, median returns, and value at risk. CAGR is ...

Chaitanya Indukuri is a product manager in analytics and insights at Deutsche Bank and is based out of New York City. Every business leader focuses on improving their organization's performance.

In my role as the lead of my company's data and analytics team, I've found that the balanced scorecard (BSC) has been an essential tool for providing clear, strategic alignment. While companies often ...

DOGE, or the Department of Government Efficiency is in the headlines this week for its latest performance management tactic: asking federal employees to email 5 bullet points on their accomplishments ...

Three years ago, the senior managers of a company in an extractive industry decided to commission an audit of the environmental, social, and governance (ESG) metrics included in its annual report.