You may have noticed that brands are refreshing their packaging more frequently than ever before. Advances in technology and social networking expose consumers to new things at a rapid pace, leading ...
The RIT student-designers on Team Frears placed second in the 2020 Paperboard Packaging Student Design Challenge for their packaging designs of a toolkit for educators to be distributed by the ...
Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...
Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...
“User-friendly” is typically understood in the context of how easy something is to use or operate. Although this definition has significant implications for packaging designers and engineers, the best ...
Packaging Gateway on MSN
The new role of retail packaging
Once designed mainly to protect products and display basic information, retail packaging now plays a far more complex role in ...
Humidity resistance and reliability of different packaging structures is analyzed, including the high/low temperature and temperature cycle reliability and the thermal characteristics in different ...
Packaging Gateway on MSN
Packaging at the point of decision
Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while ...
What makes a product stand out? When your product is lined up on a shelf with your direct competitors side by side, what makes a customer choose yours over the others? Some of it is brand loyalty.
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