Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...
Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...
You may make one of the tastiest foods available at the grocery store, but if your packaging does not attract consumers it's not helping your marketing efforts. While some businesses only see ...
GS1 UK, while only 22% believe that accessibility currently factors into packaging design at all - and 78% believe more could ...
It’s become increasingly difficult to ignore the impact waste and carbon emissions are having on the climate, from changing weather patterns to rising sea levels. While many countries across the globe ...
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How your product packaging can win buyers’ hearts
The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts uniquely to patterns and colors, so choosing colors wisely can pay off. Study ...
Unilever is placing a new packaging label directly after the ‘best before’ text on certain food products: ‘often good after’. The initiative, developed in collaboration with Too Good To Go and ...
Here are our top 10 packaging stories featuring thermal strips on wine bottles, regulatory updates, sustainability challenges ...
Over the years, dairy producers have really milked the creativity well to advertise their product. Remember when celebrities like Britney Spears, David Beckham and Jennifer Anniston sported milk ...
Phenix Label, an Olathe, Kansas-based developer of labels and flexible packaging, has introduced a recyclable packaging design for liquid-filled bottles featuring a tearaway radio-frequency ...
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