TULSA, Okla. —Amatoya, a design studio and lifestyle brand found and led by Cray Bauxmont-Flynn, is expanding its furniture collection and adding lighting that reflects Native American culture.

Prasoon Joshi’s 2019 Fevicol ad, Sharma ki dulhin, evokes, apart from nostalgia, the collective belief of evergreen and long-lasting furniture, just like the two-seater sofa that thrived over 60 years ...