Three quarters (74 per cent) of respondents who recalled a native ad placement associated it with its parent brand, versus 59 per cent for pre-roll, research from Ebuzzing has found. It was also found ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

LG Ad Solutions, a specialist in Connected TV (CTV) and cross-screen advertising, has launched Native Screensaver Ads, a full-screen advertising experience that activates across the Home Screen, LG ...

Programmatic native may still be in its technical infancy, but it has come a long way, fast. Driven by these recent programmatic capabilities, native ad spend is expected to double globally by 2020.

In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in collaboration ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad ...