Grub Street on MSN

Mixue, the world’s largest restaurant chain, opens in NYC

This past Christmas Eve, it was the Snow King, and not Saint Nick, who came to town when the world’s biggest restaurant chain ...
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Mixue surpasses McDonald’s as world’s largest food chain with value pricing strategy

Chinese bubble tea company ‘Mixuebingcheng’ has emerged as the world’s largest food chain. Mixue sells ice cream and drinks at prices below $1 (approximately 1,500 won) with a ‘value-for-money’ ...
CNN

This boba chain you’ve never heard of has more outlets than McDonald’s

Two decades ago, a modest restaurant in the middle of one of China’s poorest provinces saw its business take off after selling cut-price soft serve for just 1 yuan (15 cents) per cone. Today, it has ...