Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

For businesses that need to build a customer pipeline by responding to or creating demand, social environments like Meta's apps can offer what traditional lead generation methods like direct mail or ...

Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. Small businesses are getting the attention they deserve ...

Meta announced it’s bringing an ‘Instant Replay’ feature to Horizon Worlds, which will let world creators and visitors capture their antics without having to hit ‘record’ on their cameras. The feature ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...