Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

I’ve been working in market research for my entire career spanning a 30-year period, including leading large teams and building my own successful agency. I’m someone who is curious and open to change, ...

Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Traditional market research has long been the backbone of marketing strategies, relying on methods like surveys, focus groups, and in-depth interviews to understand consumer behavior. These techniques ...

Market research is a crucial component of any business strategy. Here are some of the best tools you can use in your market research efforts. Building a successful business is no easy feat, especially ...

Black Book's approach is designed as a practical countermeasure. By maintaining year--round validity, applying audit-supported validation, and refining KPI definitions and weightings on a defined ...

All marketers, including entrepreneurs engaged in startups, must understand their customers from a 360 degree perspective. The process typically begins by identifying the most productive customers for ...

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is ...