When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

Design Bridge has given ice-cream brand Cornetto a new look by simplifying the logo, incorporating a new colour palette and redesigning the packaging. Cornetto is owned by Wall’s, which is in turn ...

Taxi Studio has rebranded Polo mints with the aim of making the brand “stand out more on the shelf” and relate more to its heritage. The consultancy worked with illustration studio Bomper and ...