Have you conducted at SWOT analysis on your business lately? You should consider it. Companies and their competitive environments are constantly changing. Strategies must be continuously analyzed and ...

The Coca-Cola Company, Airbus and the biggest clothing company in the world Zara have something in common—these companies have used SWOT analysis to their benefit. The strengths, weaknesses, ...

A reader posted a comment asking about a statement I made recently to the effect that SWOT (strengths-weaknesses, opportunities, threats) analysis is seldom done correctly. Given that the tool is so ...

TOWS is the logical order for a business that wants to win in the marketplace, for this simple reason: “Strength” and “Weakness” only have meaning in the context of what you’re trying to accomplish in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...