The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Lego will not ...

The world's largest toymaker Lego caved in to pressure Thursday from a hugely successful Greenpeace campaign targeting a deal with oil giant Shell and linking the iconic plastic bricks to catastrophic ...

The world's largest toy maker Lego is ending a deal with oil giant Shell after bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. A Greenpeace activist dressed as a ...

LEGO's decision to break its 50 year partnership with Shell is - as they say in America - kind of a big deal. Despite their best attempts to downplay its significance, this was a multimillion dollar ...

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This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...

Lego is “letting kids down” because of its partnership with Shell, say Greenpeace, which is launching a global campaign to get the children’s toy manufacturer to ditch the fuel giant. Lego and Shell ...

Picture a group of children playing with their favorite LEGO set. Their imaginations will be running wild as they pop those little blocks together, building all kinds of structures and making the ...