After more than a decade of teaching in both private and public universities, one thing is clear to me: Traditional teaching methods like slide-to-slide PowerPoint presentations no longer engage ...

The practice of interactive marketing, which is marketing through open dialogue with customers, has boomed in the Internet age because it is easier than ever to open a line of communication between ...

Promotions is the part of marketing that specifically involves communicating company or product information to targeted customers. This is a key component of the broader marketing system. Different ...