NEW YORK, May 16, 2023 /PRNewswire/ -- Dotdash Meredith (DDM), the largest publisher in America, today launched D/Cipher, a groundbreaking ad targeting tool that makes intent-based targeting at scale ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

Boston, MA, May 02, 2023 (GLOBE NEWSWIRE) -- Foundry, the media, data, and martech division of IDG, Inc., has released a new research report that showcases how using intent-based targeting from ...

Intent-based targeting leads to better results in pay-per-click campaigns, and could conceivably do so in email marketing, judging by a new study from Foundry. Intent-based ad targeting in ...

Chicago, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Circana LLC is expanding its audience targeting solutions and moving beyond traditional purchase-based targeting to include a new range of deterministic data ...

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How ...

Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business ...

There are thousands of different audiences you can target in Google Ads, and we’ve covered quite a few of them already: in-market segments, life events, detailed demographics, lookalikes and Google ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), (“Informa TechTarget”), a leading growth accelerator for the B2B Technology sector, continues its strategic partnerships, recognition ...

In the fast-paced and ultra-competitive global automotive industry, the need for robust marketing and sales intelligence cannot be overstated. Companies are constantly on the lookout for innovative ...

Across the global landscape of the beverage industry, companies are increasingly turning to advanced marketing and sales intelligence solutions to gain a competitive edge. This includes the increased ...