This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

Influencer marketing is set to undergo fantastic growth in 2025, driven by advancements in artificial intelligence (AI) and the emergence of innovative tools that simplify campaign management.

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Influencer marketing has been on an impressive upward trajectory over the past few years—growing from $1.7 billion in 2016 to an expected $16.4 billion this year. While what often comes to mind are ...

The influencer landscape has shifted dramatically. What began as an industry built on authenticity has grown at lightning speed, bringing incredible opportunities but also challenges like inflated ...

With a market size projected to reach $510 billion by 2028, the metaverse is getting major attention from influential brands. If you’d like more insight into how you can market your company in the ...

According to a report by GroupM Inca, the influencer market size is expected to reach INR 2,200 Cr by 2025 62% of marketers report an increase in sales, higher engagement, and enhanced brand trust as ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet still impactful, marketing strategies. Although influencer marketing was once ...

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly Technology and ...

Sheila Rondeau Steinmark, CEO at MOGxp, an industry leader with 25+ years of experience developing and executing marketing strategies. If you want to expand your brand and reach the vast economic ...