For the luxury houses leading this change, the opportunities are enormous: attracting new consumers, fueling their narrative ...

Through magic or some other secret sauce, these games manage to pull you into their worlds so deeply you'll forget about ...

TOKYO - Immersive Fort Tokyo, a theme park in Tokyo’s Odaiba district that lets visitors step into the roles of popular ...

For luxury travelers who love to eat, immersive culinary travel has become a unique, fully engrossing way to enjoy the ...

I know I sounded pretty excited when I talked about Valve's Steam Frame headset for VR gaming recently. But let's be honest, that and every other headset are about as subtle as a foghorn in a library.

The company, Lighthouse Immersive, is based in Canada but has opened permanent locations for immersive digital light shows across the U.S. Inside "Immersive Van Gogh." Photo by Ben Davis. By May 2022, ...

If you’re looking for an alternate reality, you’re not alone. Immersive experiences have exploded in recent years, allowing us to plunge ourselves into different times, elaborate locations and even ...

The immersive sim genre has seen several ups and downs since its initial conception with pioneers such as Thief, System Shock, and Deus Ex. Nowadays, there are significantly fewer new releases in this ...

Immersive, experiential technology is transforming how both students and teachers learn. Augmented and Virtual Reality (AR and VR) provide deeper engagement, opportunities for collaboration, and hands ...

The 90-minute immersive exhibit evokes the hopes and tragedy of Titanic’s 2,000-plus passengers through artifacts, virtual ...

A flood of Van Gogh exhibitions in the form of fully immersive, multi-sensory experiences proved a hit globally last year after L’Atelier des Lumières’s version was featured on Netflix’s Emily In ...