Editor’s note: Poynter announced that the newly renamed 2024 Poynter Journalism Prizes will feature a category honoring longtime writing coach Roy Peter Clark and recognizing compelling short writing ...

Copywriting - i.e. the writing of publicity material, is an art and a science. Becoming proficient at it requires time and effort. Great copy can make a big difference in the effectiveness of your ...

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...