In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

Four in five global consumers aren’t aware of how companies use their data, suggest a survey from Cisco. With the impending ban on third-party cookies, the relationship between brands and consumers is ...

When Google launched its Privacy Sandbox, the news rang alarm bells for B2B marketers and advertisers. This signaled an end to third-party cookies on Google Chrome ...

First, though, advertisers – especially mid-size brands – need tools that make first-party data more accessible and easier to use, said Amol Waishampayan, chief product officer of ad planning and ...

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its ...

Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but that ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...