Entrepreneurs often juggle countless tasks, from crafting the perfect pitch to managing budgets, but when it comes to advertising, they know that data is their best friend. With Astrad's data-driven ...

Search engine optimization (SEO) and paid ads are often managed independently—split across teams, timelines and key performance indicators (KPIs). But this siloed approach can limit performance.

In the fast-paced world of digital advertising, optimizing the delivery of ads is critical to maintaining user engagement and maximizing revenue. When dealing with high-traffic volumes, the risk of ...

Facebook just rolled out interactive ads that will let people do everything from trying on make-up to playing games on the News Feed. The new ad formats include polls, games, and augmented-reality ...